Facebook users are accustomed to seeing the traditional Feed as soon as they open the app, but that experience could look very different for some people in the future. Meta is preparing to test a new video-focused interface that may show full-screen videos immediately when selected users launch Facebook.

The proposed change does not mean Facebook is permanently removing its familiar Feed. Instead, the company plans to experiment with a more immersive video experience for a limited group of users, while keeping the traditional Feed available separately.

According to the information shared about the experiment, testing is expected to begin later in 2026. It will initially be limited rather than becoming an automatic change for every Facebook account.

The move reflects Meta's growing focus on video as people increasingly use Facebook not only to watch content but also to interact with creators, participate in communities and discover products.

What Could Change When You Open Facebook?

Under the planned test, selected users could see a full-screen video experience immediately after opening the Facebook app.

This would be a noticeable departure from the traditional interface, where users generally land on a Feed containing a mixture of posts, photos, links and videos.

The idea is to make video discovery more immediate for people who regularly consume this type of content.

However, users included in the test will not necessarily lose access to the familiar Facebook experience.

Is Meta Removing the Classic Facebook Feed?

No. Based on the details announced about the test, the classic Feed is not being completely removed.

Facebook head Tom Alison has indicated that the company is working on the new experience for users who are particularly interested in watching more video content on the platform.

For people included in the experiment, the traditional Facebook Feed is expected to remain available through a separate secondary tab.

This means users participating in the test should be able to move between the full-screen video interface and the classic Feed depending on what they want to see.

The distinction is important because the new interface is currently being discussed as an experiment, not as confirmation that every Facebook user will permanently land on a video screen.

Why Is Facebook Focusing More on Video?

Video has become increasingly important across social-media platforms.

Short-form clips, creator videos and other visual formats are designed to provide an immersive experience and can keep users engaged for longer periods.

Facebook's video ecosystem has also expanded beyond simply watching clips.

Users can interact through comments, participate in communities, follow creators and discover products through video content.

Meta's latest experiment appears aimed at bringing this visual content more prominently into the Facebook experience.

Video and Shopping Are Becoming More Connected

The timing of the video experiment is also significant because Facebook Marketplace is marking its 10th anniversary.

Marketplace has grown into a major part of Facebook's buying-and-selling ecosystem.

According to Alison, Marketplace emerged after Facebook noticed that people were already using Groups to buy and sell products within their communities.

That behaviour eventually developed into a dedicated marketplace where users could list items and connect with potential buyers.

Meta is now testing another product designed specifically for people who frequently sell items through its ecosystem.

Meta Tests a Separate Seller App

Alongside the Facebook video experiment, Meta has begun testing a new app called Seller.

The app is aimed at people who regularly list and sell products on Marketplace.

Instead of requiring frequent sellers to manage different parts of their business separately, the Seller app is intended to bring several useful tools into one place.

The company appears to be targeting users who handle larger numbers of product listings and need more organised ways to manage their selling activity.

AI Could Help Sellers Create Listings

Artificial intelligence is expected to play a role in the new Seller app.

One of the planned features will help users create product listings with AI assistance.

Preparing a Marketplace listing normally involves entering information about the item, organising its details and presenting it clearly to potential buyers.

AI-assisted tools could reduce some of this manual work, particularly for sellers managing numerous products.

The usefulness of the feature will ultimately depend on how it works during testing and whether it becomes widely available.

Unified Inbox and Inventory Management

The Seller app is also expected to provide a unified inbox.

For frequent Marketplace sellers, keeping track of conversations with multiple prospective buyers can become difficult. Bringing messages together in a dedicated interface could make these interactions easier to manage.

Inventory-management tools are also planned.

Such features could help sellers keep track of products that are available, listed or already sold.

Meta is additionally working on performance-related insights, potentially giving sellers a clearer picture of how their listings are performing.

Seller App Will Remain Connected to Facebook

Despite being developed as a separate experience, the Seller app is expected to remain linked with Facebook.

That connection is important because Facebook's existing network, Marketplace audience and communities are central to how many sellers find potential buyers.

The goal appears to be giving frequent sellers a more specialised set of management tools without separating them entirely from the Facebook ecosystem.

Will Everyone Get the Full-Screen Video Homepage?

Not immediately.

Meta plans to begin the video-first experiment with only a limited number of users.

As with many social-media tests, the company can use feedback and usage patterns from the initial group before deciding whether to expand, modify or discontinue the experience.

Therefore, users who continue seeing their regular Feed when opening Facebook should not assume something is wrong with their app.

They may simply not be part of the test.

Facebook's Interface Could Become More Video-Focused

The experiment indicates how Facebook's design may continue evolving as video becomes a bigger part of social-media consumption.

For selected users, opening Facebook could eventually mean entering a full-screen video experience first and accessing the classic Feed through another tab.

At the same time, Meta is expanding its commerce tools by testing the Seller app with AI-assisted listings, inventory management, a unified inbox and performance information.

For now, both developments should be viewed as tests rather than universal changes. The full-screen video interface is expected to reach only selected users initially, and Meta's eventual rollout will depend on how the experiment performs.