Amul Price Hike 2026: Consumers purchasing Amul dairy products will now have to spend more on ghee and butter. Leading dairy cooperative brand Amul has reportedly increased the prices of several popular products, including Amul Ghee, Amul Cow Ghee and Amul Table Butter.
According to a Moneycontrol Hindi report updated on November 4, 2026, the revised prices came into effect on November 2, 2026.
Under the latest revision, the price of a one-litre Amul Ghee pouch has increased by ₹50, while the 500-gram Amul Table Butter pack has become ₹15 more expensive.
The price of Amul Cow Ghee has also increased, with the one-litre pouch now costing ₹735.
The Gujarat Cooperative Milk Marketing Federation Limited (GCMMF), which markets products under the Amul brand, has attributed the increase to rising milk production costs, according to the report.
Here is a detailed look at the revised prices, the reasons behind the increase and its possible impact on household expenses.
Amul Ghee and Butter Prices Increased From November 2
Amul has revised the prices of three major dairy products, according to the supplied report.
The price increase affects households that regularly purchase ghee and butter for cooking, preparing sweets and other everyday uses.
The revised rates are:
- Amul Table Butter, 500 grams: ₹325, up from ₹310.
- Amul Ghee, 1-litre pouch: ₹680, up from ₹630.
- Amul Cow Ghee, 1-litre pouch: ₹735, up from ₹695.
The price increases range from ₹15 to ₹50, depending on the product.
These are the reported prices for the specified pack sizes. Actual selling prices may vary depending on retailer discounts and applicable product packaging.
Amul New Price List 2026: Old vs New Rates
| Amul Product | Previous Price | New Price | Increase |
|---|---|---|---|
| Amul Table Butter (500 g) | ₹310 | ₹325 | ₹15 |
| Amul Ghee (1 L Pouch) | ₹630 | ₹680 | ₹50 |
| Amul Cow Ghee (1 L Pouch) | ₹695 | ₹735 | ₹40 |
Source: Moneycontrol Hindi, November 4, 2026. Prices are based on the supplied report and have not been independently verified against an official Amul price circular.
Among the products listed, the one-litre Amul Ghee pouch has seen the largest increase in absolute terms.
Consumers purchasing Amul Cow Ghee will now have to pay ₹40 more per litre, while a 500-gram pack of Amul Table Butter costs ₹15 more.
Amul Ghee Price Today: One-Litre Pouch Now Costs ₹680
Amul Ghee is widely used in Indian households for cooking, preparing traditional sweets and making festive dishes.
According to the report, the price of its one-litre pouch has increased from ₹630 to ₹680.
This represents a rise of ₹50 per litre.
In percentage terms, the increase is approximately 7.94%.
For families that regularly use ghee, the revision could lead to higher monthly grocery expenses.
For example, a household purchasing two one-litre pouches at the revised price would spend ₹100 more than before.
Amul Cow Ghee Price Increased to ₹735
Amul Cow Ghee has also become more expensive.
The report states that the one-litre pouch previously cost ₹695.
Following the revision, its price has increased to ₹735.
This represents a rise of ₹40, or approximately 5.76%.
Consumers should check the pack size and printed maximum retail price when purchasing the product.
Different Amul ghee variants and packaging formats may have different prices.
Amul Butter Price Today: 500-Gram Pack Costs ₹325
The latest price revision also affects Amul Table Butter.
According to the report, the price of a 500-gram pack has increased from ₹310 to ₹325.
The increase of ₹15 represents approximately 4.84%.
Butter is commonly used in sandwiches, toast, baking and several Indian dishes.
Restaurants, bakeries and households that purchase butter frequently may notice an increase in their ingredient expenses.
However, the total impact will depend on the quantity purchased and the availability of retailer discounts.
Why Has Amul Increased Ghee and Butter Prices?
The supplied report attributes the latest price revision to an increase in milk production costs.
GCMMF reportedly stated that rising costs associated with milk production made the revision necessary.
Milk is the primary raw material used in the production of butter and ghee.
Changes in milk procurement costs can therefore affect the economics of manufacturing these dairy products.
Other expenses associated with processing, packaging, refrigeration, transportation and distribution can also influence the final price of dairy products.
However, the supplied report specifically identifies higher milk production costs as the company's stated reason. It does not provide a detailed breakdown of individual cost components.
How Much More Will Consumers Spend?
The financial impact of the price revision depends on household consumption.
For illustration, the following table shows the additional amount payable when purchasing different quantities of the affected products.
| Purchase Quantity | Additional Expense |
|---|---|
| 1 Litre Amul Ghee | ₹50 |
| 2 Litres Amul Ghee | ₹100 |
| 3 Litres Amul Ghee | ₹150 |
| 1 Litre Amul Cow Ghee | ₹40 |
| 2 Litres Amul Cow Ghee | ₹80 |
| 1 Pack Amul Butter (500 g) | ₹15 |
| 4 Packs Amul Butter (500 g each) | ₹60 |
These calculations are based on the reported difference between the old and new prices.
For a household purchasing two litres of regular Amul Ghee and two 500-gram butter packs, the combined additional expense would be ₹130.
Amul Price Hike Ahead of the Festive Season
The timing of the price increase may be particularly noticeable for households preparing traditional sweets and festive meals.
Ghee is an important ingredient in several Indian recipes, including besan laddoo, atta laddoo, halwa and other sweets.
Butter is also used in home cooking and bakery products.
As a result, higher prices may increase the cost of preparing some festive dishes.
The overall effect will depend on how much ghee or butter a household uses.
Consumers may compare prices, check available pack sizes and plan purchases according to their needs.
GCMMF Turnover Reaches ₹73,450 Crore in FY 2025-26
Apart from the price increase, the Moneycontrol Hindi report also highlights the financial performance of the Gujarat Cooperative Milk Marketing Federation.
According to the report, GCMMF recorded turnover of ₹73,450 crore in the financial year 2025-26.
This compares with ₹65,911 crore in the preceding financial year.
The reported growth rate was 11.4%.
GCMMF Turnover Comparison
| Financial Year | Reported Turnover |
|---|---|
| FY 2024-25 | ₹65,911 Crore |
| FY 2025-26 | ₹73,450 Crore |
| Reported Growth | 11.4% |
The report further states that the total turnover of products marketed under the Amul brand crossed ₹1 lakh crore during the previous financial year.
It distinguishes GCMMF's own turnover from the wider Amul brand turnover, noting that the federation's reported revenue does not include the business of 18 district cooperative unions.
These financial figures are attributed to the supplied report.
Amul's Cooperative Business Model
Amul is one of India's major dairy brands and operates through a cooperative structure.
The brand is marketed by GCMMF, which is associated with dairy farmers and cooperative milk producers in Gujarat.
According to the report, the Amul cooperative network is owned by approximately 36 lakh farmers.
The cooperative structure connects milk producers with processing, marketing and distribution activities.
Amul sells a wide range of dairy products, including milk, butter, ghee, cheese, curd, ice cream and other packaged products.
The latest reported revision specifically concerns the ghee and butter variants identified in the article.
It should not be interpreted as confirmation that prices of all Amul products have increased.
Tips for Consumers After the Price Increase
Consumers looking to manage their grocery budgets can consider a few practical measures.
Compare Pack Sizes: Check the per-unit price when choosing between available packaging options.
Verify the Printed MRP: Confirm the maximum retail price on the product packaging.
Check Retailer Offers: Some authorised retailers may offer discounts below the printed MRP.
Avoid Excessive Stocking: Buy according to household requirements, especially for products that need appropriate storage.
Store Dairy Products Correctly: Follow the manufacturer's storage instructions to maintain product quality.
Compare Alternatives: Consumers may compare prices and product specifications across brands before purchasing.
Frequently Asked Questions
What is the new price of Amul Ghee in November 2026?
According to the Moneycontrol Hindi report, the price of a one-litre Amul Ghee pouch has increased to ₹680 from ₹630.
How much has Amul Ghee become costlier?
The reported increase is ₹50 per litre.
What is the new price of Amul Cow Ghee?
The one-litre pouch is now reportedly priced at ₹735, compared with ₹695 earlier.
What is the price of Amul Butter after the hike?
The report lists the new price of a 500-gram Amul Table Butter pack at ₹325, up from ₹310.
When did the revised prices come into effect?
According to the report, the new prices became effective on November 2, 2026.
Why did Amul increase its prices?
GCMMF has attributed the revision to higher milk production costs, according to the supplied report.
Has Amul increased the price of milk as well?
The supplied report does not announce a new milk price revision. It specifically discusses Amul Ghee, Amul Cow Ghee and Amul Table Butter.
Final Thoughts
Amul's reported price revision has made several commonly purchased dairy products more expensive.
According to the Moneycontrol Hindi report, a one-litre Amul Ghee pouch now costs ₹680, while Amul Cow Ghee is priced at ₹735.
The price of a 500-gram Amul Table Butter pack has increased to ₹325.
The revised prices reportedly took effect on November 2, 2026, with GCMMF citing higher milk production costs.
Consumers should check the latest printed MRP and authorised retailer prices before purchasing, as the figures in the report have not been independently confirmed against an official company notification.
