HUL Price Hike November 2026: Indian households may have to spend more on everyday cleaning and personal care products as Hindustan Unilever Limited (HUL) has reportedly increased the prices of several popular brands, including Surf Excel, Rin, Wheel and Moti Gulab soap.

According to a report published on November 9, 2026, the company has revised prices across selected detergent powders, washing bars, liquid products and soap packs. The increase ranges from ₹1 to ₹10 for the products highlighted in the report, while the percentage increase reaches approximately 11% in some cases.

One of the notable changes is in Surf Excel Quick Wash detergent powder. Its 1 kg pack has reportedly become ₹10 more expensive, increasing from ₹235 to ₹245. Similarly, the price of Moti Gulab soap has risen from ₹74 to ₹82 for a 150-gram pack.

The reported revisions come amid concerns about rising raw material costs and pressure on profit margins in India's fast-moving consumer goods (FMCG) industry.

HUL Price Hike 2026: Key Highlights

Surf Excel Quick Wash (1 kg)

₹245

₹10 increase

Moti Gulab Soap (150 g)

₹82

₹8 increase

Other affected brands: Rin, Wheel and Surf Excel Easy Wash.

Surf Excel New Prices: How Much More Will Customers Pay?

Surf Excel is among the detergent brands affected by the reported price revision.

Both Quick Wash and Easy Wash variants have become more expensive in selected pack sizes.

The price of Surf Excel Quick Wash 1 kg has increased from ₹235 to ₹245, representing a rise of approximately 4.26%.

The 500-gram pack has become ₹5 costlier, while Surf Excel Easy Wash has seen smaller increases across its 500-gram and 1 kg packs.

Surf Excel Old vs New Price List

The largest absolute increase among these Surf Excel packs is ₹10 for the 1 kg Quick Wash variant.

However, the 250-gram Surf Excel bar has experienced a higher percentage increase of approximately 7.14%.

Rin Detergent and Rin Ala Prices Also Increase

The reported price adjustments also affect Rin products.

Rin Ala, a liquid laundry product, has seen its 500 ml pack increase from ₹90 to ₹95.

The price of Rin detergent powder has also changed.

The 1 kg pack is now reported at ₹123, compared with ₹120 earlier, while the 500-gram pack has increased from ₹61 to ₹63.

Rin New Price List

The changes may appear relatively small for individual purchases, but repeated purchases throughout the year can increase household expenditure.

Wheel Detergent Price Hike: New Rates for Popular Packs

Wheel detergent powder is another product category mentioned in the report.

The 1 kg pack has reportedly increased from ₹90 to ₹93, representing a price rise of approximately 3.33%.

The 500-gram pack is now listed at ₹47.

However, the source report does not specify the previous price of the 500-gram Wheel pack, so the exact increase for that size cannot be calculated reliably.

Consumers should compare the printed maximum retail price (MRP) on the packaging before purchasing.

Moti Gulab Soap Becomes Over 10% More Expensive

One of the sharpest percentage increases highlighted in the report concerns Moti Gulab soap.

The price of the 150-gram pack has increased from ₹74 to ₹82.

This represents an increase of ₹8, or approximately 10.81%.

Moti Gulab Soap Price Change

Reported MRP for a 150 g pack, in rupees

The increase is particularly noticeable because soap is a frequently purchased household product.

Although the price difference on a single pack is ₹8, the additional cost becomes more significant for consumers purchasing multiple packs over time.

Why Has HUL Increased Product Prices?

The report links the price adjustments to higher input costs and pressure on operating margins.

FMCG manufacturers depend on several raw materials, packaging components, transportation networks and distribution services.

When the costs of these inputs rise, companies may respond by adjusting product prices, changing pack sizes or improving operational efficiency.

HUL's Managing Director and CEO, Priya Nair, reportedly indicated in the previous month that the company would approach pricing decisions carefully in response to changing input costs.

The report also highlights continuing commodity inflation as a challenge.

However, the exact contribution of individual raw materials to each product's revised price has not been disclosed in the supplied information.

How Much More Could a Household Spend?

To understand the possible impact, consider an illustrative monthly shopping basket containing the following products.

For this example, the monthly cost increases by ₹24.

If the same products are purchased once every month at unchanged prices, the additional annual expenditure would be approximately ₹288.

This is only an illustrative calculation. Actual household spending will depend on product usage, purchase frequency, retailer discounts and pack sizes.

Will Other FMCG Products Become More Expensive?

The reported price changes highlight cost pressures facing consumer goods manufacturers.

However, an increase in the prices of selected HUL products does not establish that all FMCG companies or product categories will raise their prices.

Future pricing decisions will depend on commodity costs, competition, consumer demand and individual company strategies.

Some manufacturers may choose to absorb higher costs temporarily, while others may revise prices or introduce different packaging options.

Consumers should therefore avoid assuming that every detergent or personal care product will become more expensive.

How Can Consumers Reduce Their Monthly Shopping Bills?

Households looking to manage expenses can compare prices across brands, retailers and pack sizes.

A larger pack is not always cheaper on a per-kilogram or per-gram basis, particularly when smaller packs are discounted.

Checking the unit price can help consumers make more informed comparisons.

Buyers should also review the printed MRP and expiry or manufacturing information, where applicable.

Online marketplaces and local stores may offer discounts, but consumers should consider the final payable amount rather than relying only on advertised savings.

Important Points About the Revised Prices

The figures in this report represent the price changes described in the supplied November 9 news article.

Retail prices may vary depending on the batch, location, promotional offers and stock availability.

Older inventory may carry a different printed MRP from newly manufactured packs.

Retailers must follow applicable consumer protection and packaged commodity pricing rules.

Customers can visit Hindustan Unilever's official website for company information and product-related updates.

Conclusion

Hindustan Unilever has reportedly revised the prices of several commonly used household products, including Surf Excel, Rin, Wheel and Moti Gulab soap.

Surf Excel Quick Wash 1 kg has increased from ₹235 to ₹245, while Moti Gulab soap's 150-gram pack has risen from ₹74 to ₹82.

The adjustments reflect the broader challenge of managing manufacturing costs while maintaining demand in India's competitive FMCG market.

For consumers, comparing the printed MRP, unit price and available retailer discounts can help limit the impact of rising household expenses.